Call of Duty: Modern Warfare III

We were thrilled when Activision asked for our help to reveal their return to the much-beloved MODERN WARFARE franchise. With this graphic mnemonic for MODERN WARFARE III, we were asked to pay homage to the well-known design legacy the fanbase knows and loves but to evolve the aesthetic for the latest generation of Call of Duty players. For the first time, we visualized what the iconic Modern Warfare Soundwave would look like and how it would move as a fully 3-dimensional element. With the help of 3D simulated environments, and rigid body simulations in C4D and Houdini, we were able to answer the question, “What would it feel like to travel into the imagery that has defined this property for almost 20 years?” The piece was so well received by both the fanbase and the client, it lead to the creation of an accompanying music video for 21 Savage, as well as the opening studio logos for the game itself.