SCOOB!

Aspect had already been working on the marketing campaign for SCOOB! for several months before our design team was approached about collaborating with the filmmakers on the title sequence for the feature.

Tony Cervone and Pam Coats were dream clients. They were entirely open to unconventional ideas and came to the project with no expectations about the title sequence. In fact, they said they would prefer that the sequence employ an aesthetic distinct from the animated style of the movie itself.

We took this opportunity to reach out to Matt Taylor, a UK-based illustrator we had always dreamed of collaborating with. Together with Tony, Aspect wrote the story beats presented in the sequence, which illustrates the ongoing story of the Mystery Inc. crew after the events of the movie. We creatively developed the layout of Matt’s compositions and added dynamic animation and environmental elements to the illustrations. We just love how the sequence turned out.

Careful, the song’s an earworm!